What is Collagen Protein and Why is it so Important?
With a growing body of science that continues to support collagen supplementation, and with many companies promising all kinds of benefits, it’s important to get the facts so that you can decide if it's right for you.
Today we’re clearing up the confusion, explaining the different types, why they’re so important for our health and beauty, and what led us to pioneer our exciting and entirely new way to enjoy collagen.
Why Collagen Is So Important For You
Collagen is the most abundant protein in the human body, it’s in your bones, tendons, ligaments, muscles and skin – it’s literally the glue that makes skin elastic and the structural support that holds us all together.
Our body actually makes its own collagen but production slows after age 25, which is why our skin wrinkles and sags, and our joints start to break down. These natural processes might be hard to avoid, but we should surely take care to avoid collagen-damaging behaviors like excess sugar, too much UV exposure and smoking.
How You Get More Of It
It’s true, large amounts of collagen are found in the foods you eat everyday like chicken and beef, but consuming collagen-rich foods won’t actually increase those levels within your body. It’s just not possible for the body to breakdown these large proteins and reassemble the amino acids as collagen so that they can be absorbed in the body.
That’s why collagen supplements are gaining so much popularity – studies continue to show that adding collagen into our diets can improve skin, hair, nails, and support our joints.
Collagen can be supplemented from a handful of land (animal) and sea (marine) sources, but there are unfortunately no natural sources of vegan collagen. Some vitamins and minerals, like Vitamin C, are thought to help naturally boost your production of collagen, but it's still unclear to what extent – unlike collagen supplements which have proven benefits.
What You Really Need To Know About Collagen
There are three main types of collagen of at least sixteen found within the human body – types I, II and III – differentiated by where it’s sourced in the body and its amino acid makeup. While the ratio and concentration of amino acids may vary from source to source, they all make up the same big, complex protein, regardless of whether it’s coming from a cow, chicken or fish.
When you take collagen supplements, you’re rebuilding depleted collagen levels from within, not just type I or III, but every type. While nutritionally they have many similarities, it’s also true that each type has its own strengths and benefits. Here’s a closer look at the three main types of collagen, its role in your body and how you can supplement those types:
Type I – accounts for 90% of your body’s collagen with tightly packed fibers that provide elasticity and structure to skin, hair, nails, bones and joints. Given that marine collagen (fish) is entirely made up of Type I collagen, it is widely considered as the best source of collagen.
Type II – is made of more loosely packed fibers found in elastic cartilage within joints. It is predominantly found within avian collagen (chicken), but only makes up 10% of total collagen within the body.
Type III – is the second most abundant collagen in your body’s tissues, such as muscles, organs and arteries, which is found primarily within bovine collagen (cow).
How You Choose The Right Collagen Supplement
By now, it’s clear that collagen is good for you. Some swear by its beauty benefits, while others are into it for the health perks. With so many types and so much information, here’s some of our best advice for supplementing collagen, especially when it comes to the many benefits associated with your health and beauty.
That's why at AURA, we source high grades of hydrolyzed marine collagen peptides in terms of quality, purity and bioavailability, while stringently testing for impurities and metals, including lead and mercury. Our marine collagen is sourced from ethically and sustainably-caught wild fish off the coasts of France in the deep, pristine waters of the North Atlantic Ocean. To ensure safety and efficacy, we use marine sources so you don't have to choose between your health and beauty.
Why You'll Love AURA Marine Collagen
Unlike most collagen supplements that come in a flavourless and odourless powder-form that leaves much to be desired, we have reimagined collagen as a liquid-elixir so you'll enjoy each and every serving again and again.
Like spa-infused water, our coconut and wild-berry hibiscus flavour profiles are a gentle balance of subtle and sweet with essences of organic extracts to make it one of your most eagerly-awaited daily beauty rituals.
Consider our AURA Collagen a delicious and simple way to increase your skin's hydration and buoyancy, provide a healthy dose of essential amino acids, support joints, all while supporting healthy hair and nails.
But we don’t stop there – with added vitamin C and its natural ability to boost nutrient absorption, AURA Collagen can be especially powerful when paired with AURA’s Beauty Powders, like Radiance or Resilience – just check out our bundles.
We truly hope you found this insightful as a glimpse into our world as we know it – as always, please reach out if you have any questions.