AURA Inner Beauty is redefining the way we think about beauty and its relationship to our overall health and wellness. A new world of science is changing our preconception that beauty is only skin-deep. Turns out, it's not only genetics, topical creams and skin treatments, but just as important about what we put in our body – fact is, beauty goes way beyond skin-deep.
AURA Inner Beauty creates premium inner beauty products that nourish your beauty from within while connecting your body, mind and soul as your own healthy, vibrant AURA. We simplify your health and wellness journey with unique, comprehensive and easy-to-take inner beauty products that help you rise to the occasion of your every-day, fast-paced, modern lifestyles.
AURA's inspiration not only revolves around one’s personal journey, but also credits all of the authentic, beautiful women that empower inclusivity, encourage body confidence and embrace self-love, as their own inner beauty – our health is non-negotiable and the greatest equalizer when it comes to our skin, body, and mind.
For a truly healthy, vibrant AURA – you must first nourish your beauty from within.
Meet our Founder
Redefining Inner Beauty
Avalon Lukacs, MBA
After 8 years in corporate oil and gas, I realized my genuine curiosity and passion for helping people was never going to be fulfilled. It led me on a journey away from a successful career, where during my MBA, I made the decision to trust my instincts and specialize in entrepreneurship and innovation.
My passion for helping people make clean lifestyle choices led me to my first business as an online green beauty retailer. During this time that I found myself mixing and matching supplements, while feeling confused and unsatisfied. It was those moments that inspired AURA Inner Beauty – a way to help people the most.
After years of trying to conceal and treat a myriad of skin issues with every topical product available, I discovered the power of probiotics, adaptogens, & collagen that helped heal my skin from within. This powerful trio shaped the way I dealt with chronic stress, bouts of fatigue, burnout, and various changes as a result of pregnancy.
After overcoming my struggles, I thrive on helping others improve their overall health and wellbeing. No matter what someone is going through, or what stage of life they’re in – by empowering their own inner beauty.